Frequently Asked Questions


What do you offer?

I work across illustration, graphic design, and UX design, combining visual thinking with strategic intent.

My work includes:

  • Visual identities & branding (logo, flyers, brochures, posters, social media templates)
  • Illustration (editorial, commercial, artistic)
  • UI/UX design for digital products (Web and mobile design assets, usability audits)
  • Concept development & visual direction

The goal is not just to create something that looks good, but something that works — clearly, intentionally, and with purpose.


What makes your approach different?

I focus on reduction instead of excess.

In a landscape driven by attention and engagement metrics, I take a different stance:

  • Clarity over noise
  • Function over decoration
  • Intention over trend

Design, to me, is not about adding more — but about removing what’s unnecessary.


What does UX design mean to you?

For me, UX design is not about maximizing screen time.

It’s about:

  • Helping users reach their goal as quickly as possible
  • Reducing friction and cognitive load
  • Respecting people’s time and attention

I don’t believe that more interaction equals better experience.
A good user experience is one that is efficient, calm, and almost invisible.


“Can’t this all be done with AI now?”

Short answer: Partly — but not entirely.

AI is a powerful tool, and I use it where it makes sense.

Where AI works well:

  • Early ideation and exploration
  • Quick drafts and visual directions
  • Generating variations

Where human expertise becomes essential:

  • Understanding context and nuance
  • Strategic thinking
  • Building meaningful brand identities
  • Making informed design decisions
  • Creating consistant and editable graphics
  • Protection of your personal data
  • Taking responsibility for the outcome

Good design is not just output — it’s judgment, experience, and intention.


How does the collaboration process work?

The process is structured but flexible:

  1. Introduction & defining goals
  2. Research & concept development
  3. Design iterations & feedback
  4. Final execution & delivery

I value clear communication and a collaborative, transparent workflow.


Who do you work with?

I collaborate with:

  • Companies and brands
  • Start-ups
  • Cultural and creative projects
  • Individuals

I’m especially interested in projects that have a social, cultural, or environmental impact.


Do you offer special rates?

Yes.

I offer reduced rates for:

  • Non-profit organizations
  • Green start-ups
  • Social impact initiatives
  • Artists

What if my project doesn’t fall into those categories?

You can still be part of it — as a patron.

This means:
You pay the regular rate, and in doing so, enable a non-profit or social initiative of your choice to receive discounted conditions.

It’s a simple way to redistribute resources and support meaningful work.


I have another question!

Sure! Send me your question and I’ll come back to you with my answer.